hi, my name is

ross popoff-walker

Heart of a designer, brain of a strategist, spirit of an entrepreneur.

Expertise in user experience, brand strategy, social media, and the written word. Weekly blogging at annoyingdesign.org/blog.

My mantra: redesign the world.

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recent blog posts

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resume

Experience

Modernista! LTD / Director of User Experience
Digital creative and strategic leadership.
Forrester Research, Inc. / Customer experience author & consultant
Top-read read author. Advised Fortune1000 clients on web strategy and UX design.
Harmonix Music Systems, Inc. / Game Designer
Designed elements of Guitar Hero I and prototyped new concepts.
PeaceMaker (ImpactGames, LLC) / Designer, Entrepreneur
Ideas, proof-of-concept design, pitching for seed funding, and testing.

Education

Carnegie Mellon University / Master of Entertainment Technology
Interactive design, storytelling and narrative, rapid prototyping, emerging media design, iterative development with small-teams. Design studies with Randy Pausch.
New England Conservatory / Bachelor of Computer Music and Education
Led over 30 live performances of original music. Taught elementary and graduate level classrooms.

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portfolio

finished products

Guiding Lights Help Me, Carrot Eye PeaceMaker Guitar Hero Palm Pre Nest Egg on Facebok HungerFeed REDNights

research & thinking

Desirability report Gen Y Forrester flow chart wireframe Palm Pre Personas Obama thoughts

concepts & killed ideas

Cadillac Country Cadillac iPhone App Mo Money website ONE redesign Reason dot org Music mini-game

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Thanks for visiting.

Please, drop me an email and say hi: ross.spw@gmail.com

site design and coding by me-self.

Code credits: horizontal javascript code thanks to Marco Rosella, and lightbox code thanks to Cody Lindley.