annoyingdesign.org | ross popoff-walker | ross [dot] spw [at] gmail [dot] com

ross popoff-walker

design strategist

I am a generalist who lives with one foot in research, and the other in design. As a design strategist, my goal is to help businesses bridge the left/right brain gap. To do this I draw upon a diverse background. My experience spans web strategy consulting, game design, music, and education. Across these disciplines, I've always had one core focus: studying how audiences connect with art, products and ideas. My ultimate goal is to help companies solve the toughest of issues, like sustainability and innovation, by combining business strategy with creative design. In my spare time, I dig cooking, trail running, vodka martinis, and creating electronic music.

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annoyingdesign.org | ross popoff-walker | ross [dot] spw [at] gmail [dot] com